All business advice sums to zero

Knowing what to follow and what to ignore is the name of the game. Why is it so damn hard?

If you’re anything like me, you’ve come across a ton of different “schools of thought” around entrepreneurship on Twitter. There’s a philosophy for everything. Raising money, hiring, building, shipping, marketing. You name it, and there’s 5 different opinions on that thing.

Here are some examples:

• Raise a ton of money and try to change the world vs. bootstrap the business and be a solopreneur - control your own destiny.
• Should you focus relentlessly on one thing OR tinker on 4 different projects that are each making sizeable revenue?
• Should you hire the best in the world or outsource as many jobs as possible to the Philippines and keep operating costs low?
• Work on massive, growing markets (AI) vs. Build “boring businesses” in niche markets (riches in niches)
• Hard-tech vs. B2B software vs. B2C software
• Content businesses vs. Software vs. eCommerce vs. Real estate vs. “Boring blue collar businesses”
• Small ticket sales to many people (consumer) vs. massive sales to few customers (enterprise)
• Build a product and figure out how to grow it vs. Build an audience and then figure out how to help them

No matter what you’re doing, the other option always seems to be the "right" one.

The one with “effortless” growth.

The one with the higher TAM.

The one with the nicer customers.

The one that'll attract stronger talent.

The one with the better lifestyle.

And the thing is, there’s people who’ve succeeded in each of those playbooks.

Pieter Levels is the indie hacker poster boy, and he advocates for his beliefs. But if you listen to Paul Graham, Sam Altman, Jessica Ma or any other folks, you’d feel like you aren’t thinking big enough. Instead, if you followed Nick Huber & Codi Sanchez religiously, you’d feel like laundromats and self-storage facilities is where the real money is. Or is it in real estate with Grant Cardone?

How do you know when to stay the course and remain focused? How do you know when to go deep vs go broad? It gets harder when you can notice problems everywhere. Opportunities are abundant.

AI is big right now, should I stop everything I’m doing and create a GPT in the App Store? Or build an AI tool?

TikTok is big right now, should I focus my energy on TikTok Shops and try to do that instead?

How do you keep your head straight when you notice problems everywhere? How do you decide what to pursue vs what to let go of?

These are questions that I’m constantly struggling with. Regardless of how well my business is doing.

I’m not sure if other founders feel this way, but I feel this sense of “fomo” constantly. Twitter obviously doesn’t help. But regardless, it’s something I’m still actively trying to figure out out.

So, this is a reminder to myself more than it is a note to you, the reader.

Do what gives you energy. Work on things you’re curious about. Do your best.

Forget the rest.